Amazon CPC Pulse: 2025 U.S. Estimates

Updated to New York time:
Hourly U.S. Amazon Ads Traffic – Modeled Estimates
(U.S. 2025, Based on Real Marketplace Behavior. All times NY/Eastern.)
Buyer Behavior:
Seller Impact:
Seller Tip:

    Amazon Seller Events & Seasonal Trends

    What's happening now, what's next—know every major US Amazon sales event, with real impact for sellers.

    | All dates auto-updated | Source: Marketplace Pulse & Amazon Filings
    Major Market Shift: U.S. Tariff Enforcement Disrupts Temu & Shein – May 2025, expected to intensify through out the year.
    The U.S. crackdown on the “de minimis” rule (which exempted most China-to-U.S. packages under $800 from tariffs) is now hammering Temu, Shein, and thousands of Chinese sellers. Sales, traffic, and order volume are all dropping—and enforcement will get tougher through 2025.
    • Shein U.S. sales down 23% since June 2024.
    • Temu U.S. sales down 17%. Website traffic fell by over 50% in one month (ECDB/Bloomberg/Reuters).
    • Temu & Shein are raising prices, delaying deliveries, and warning buyers of new customs inspections.
    What does this mean for Amazon sellers?
    U.S. sellers have a window to capture more sales and margin, especially in price-sensitive categories.
    Action: Tighten your offers, optimize ads, and keep stock high—traffic and conversion will rise as more U.S. buyers look for reliable alternatives.
    Sources: Bloomberg, ECDB, Reuters, Marketplace Pulse, May–June 2024. Full $800 rule changes are likely by 2025. Watch D.C. and customs enforcement news for the next wave.

    TOP MOVERS & TRENDS (EVENT-AWARE, 2025–2026)

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    2024–2025 U.S. Amazon Marketplace: Hard Stats

    Total U.S. GMV $405B+ Amazon controls 39.5% of U.S. ecommerce in 2024
    Active U.S. Sellers 2.1M+ 2,300+ new U.S. sellers join every day
    Prime Members (U.S.) 185M+ More than half of U.S. households
    Units Sold per Day 17M Marketplace Pulse, 2024
    Average Order Value $51.20 Q1–Q2 2024, up 7% YoY
    Amazon Ad Revenue $52B+ 2024. Ad cost per order up 14% YoY
    FBA Share (U.S.) 89% 9 of top 10 sellers use FBA
    Mobile Order Share 72% Orders via mobile in 2024
    Return Rate 13.8% Spikes to 18%+ post-holiday
    Peak Hour 9–10:30pm ET Most orders placed after dinner
    Busiest Day Monday Catch-up from weekend
    Prime Day 2024 375M+ Items sold in 2 days (9% YoY)
    Sources: Marketplace Pulse, Statista, Amazon filings, eMarketer, JungleScout. Stats as of Q2 2024, U.S.-only. All numbers are estimates, not direct Amazon disclosures.

    i Sources:

    All data and figures on this site are estimates or simulations based on public sources and historical Amazon data as of 2023–2025. Actual results may vary. This information is provided strictly for informational purposes only, and no accuracy or completeness is guaranteed. We are not liable for any actions or outcomes resulting from use of this information. Use at your own risk.