Frequently Asked Questions
Everything you need to know to get the most out of AdSwarm AI — clear, helpful, and built for performance.
How Do I Upload My Amazon Ads Data?
Download your Sponsored Products bulk file or Search Term Report and upload it directly to AdSwarm. CSV and Excel files are fully supported.
Where Do I Find The File In Amazon?
- Go to your Amazon Ads Dashboard
- Click Sponsored Ads → Bulk Operations
- Set the date range to 30–60 days
- Select Sponsored Products and download
What Happens When I Upload A File?
AdSwarm AI will analyze your keyword data, assess conversion performance, and flag weak or under-optimized elements. It’s instant, actionable feedback.
What Can AdSwarm AI Do With My Data?
Once uploaded, you can chat with the AI and receive unlimited insights into what’s working, what’s not, and how to scale your campaigns like a pro Amazon Ads manager.
Do I Need To Format The File First?
No. Just export the report from Amazon as-is. AdSwarm takes care of the structure, cleanup, and parsing automatically.
How Fast Is Processing?
Typically under 90 seconds. Your file is analyzed and optimized with live feedback almost instantly.
How Amazon Campaign Automation Works
1
Launch Broad & Auto Campaigns
Start with broad and automatic campaigns to maximize initial reach and gather keyword data. Let them run for at least 7–14 days to collect meaningful results.
2
Monitor & Add Negatives
Analyze your search term reports. Add negative keywords to block wasted spend and filter out irrelevant traffic—this keeps your budget focused on what works.
3
Extract High-Converting Keywords
Identify keywords with 2+ orders and a strong conversion rate. These are your money makers—tag them for the next phase.
4
Create Phrase & Exact Campaigns
Move proven keywords into new phrase and exact match campaigns. Use higher bids, isolate the best terms, and double down on profitability.
5
Iterate & Scale
Repeat the process: block losers, boost winners, and keep testing. Over time, your ACOS drops, sales climb, and campaigns run themselves.
How to Rank #1 for Your Amazon Keywords
1
Target the Right Keywords
- Find intent keywords with proven order volume—not just search freq.
- Analyze competitor review counts and pricing; avoid impossible battles.
- Prioritize keyword sets where your offer is “Top 3” in value.
2
Optimize for A9 & Buyers
- Main keyword in title, first bullet, A+ Content headline.
- Test copy: conversions > algorithm hacks.
- Run image/price split-tests. Pick proven winners only.
3
Max Sales Velocity (Honeymoon)
- First 21 days: Blast PPC (auto/exact/ASIN).
- Use coupons, low pricing, max daily orders.
- Track keyword rank daily. Don’t guess—watch the data.
4
Defend & Sustain Rank
- Move PPC to exact match. Slash wasted spend.
- Use Sponsored Brand/ASIN ads to block hijackers.
- Stay in stock and hold the Buy Box, always.
5
Boost External Traffic
- Send Google Ads, influencers, and blogs to your Amazon listing.
- Activate Amazon Attribution to track off-Amazon ROI.
- Push repeat sales via email with Brand Tailored Audiences.
6
Iterate & Defend Your Moat
- Constantly A/B test price, image, copy—never stop.
- Reply to reviews & Q&A. Kill negatives early.
- Leverage Brand Registry to keep knockoffs out.
The Amazon Ad Types Explained (2025)
Sponsored Products
What is it?
Keyword, product, or category-targeted ads that appear in search results and product detail pages.
When to use:
Keyword, product, or category-targeted ads that appear in search results and product detail pages.
When to use:
- For new or established products
- To drive direct sales and maximize visibility
- Always-on campaigns—backbone of Amazon PPC
Sponsored Brands
What is it?
Custom headline ads that showcase your brand logo, headline, and up to three products at the top or within search results.
When to use:
Custom headline ads that showcase your brand logo, headline, and up to three products at the top or within search results.
When to use:
- For brand-registered sellers only
- To build brand awareness and cross-sell
- Launches, new collections, or key promotions
Sponsored Brands Video
What is it?
Video ads that play directly in search results—link to your product page. Drives higher CTR than static ads.
When to use:
Video ads that play directly in search results—link to your product page. Drives higher CTR than static ads.
When to use:
- For visually strong products
- To stand out in crowded search terms
- High-intent or competitive keywords
Sponsored Display
What is it?
Display ads that show on Amazon and off-Amazon (retargeting) across the web—can target audiences or competitors' listings.
When to use:
Display ads that show on Amazon and off-Amazon (retargeting) across the web—can target audiences or competitors' listings.
When to use:
- To retarget past visitors
- To defend your product detail pages
- To conquest competitor listings
Amazon DSP
What is it?
Programmatic display/video ads on and off Amazon. Advanced targeting—minimum budgets apply, usually for established brands or agencies.
When to use:
Programmatic display/video ads on and off Amazon. Advanced targeting—minimum budgets apply, usually for established brands or agencies.
When to use:
- Large budgets ($10k+ recommended)
- To drive awareness beyond Amazon
- Brand-building and retargeting at scale
Amazon Stores
What is it?
Custom multi-page brand storefronts on Amazon—free for brand-registered sellers, boosts brand trust.
When to use:
Custom multi-page brand storefronts on Amazon—free for brand-registered sellers, boosts brand trust.
When to use:
- To run Sponsored Brands ads
- For seasonal campaigns or product launches
- Build long-term loyalty
Source: Amazon Ads, 2025