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How Amazon Campaign Automation Works
1
Launch Broad & Auto Campaigns
Start with broad and automatic campaigns to maximize initial reach and gather keyword data. Let them run for at least 7–14 days to collect meaningful results.
2
Monitor & Add Negatives
Analyze your search term reports. Add negative keywords to block wasted spend and filter out irrelevant traffic—this keeps your budget focused on what works.
3
Extract High-Converting Keywords
Identify keywords with 2+ orders and a strong conversion rate. These are your money makers—tag them for the next phase.
4
Create Phrase & Exact Campaigns
Move proven keywords into new phrase and exact match campaigns. Use higher bids, isolate the best terms, and double down on profitability.
5
Iterate & Scale
Repeat the process: block losers, boost winners, and keep testing. Over time, your ACOS drops, sales climb, and campaigns run themselves.
The Amazon Ad Types Explained (2025)
Sponsored Products
What is it?
Keyword, product, or category-targeted ads that appear in search results and product detail pages.
When to use:
Keyword, product, or category-targeted ads that appear in search results and product detail pages.
When to use:
- For new or established products
- To drive direct sales and maximize visibility
- Always-on campaigns—backbone of Amazon PPC
Sponsored Brands
What is it?
Custom headline ads that showcase your brand logo, headline, and up to three products at the top or within search results.
When to use:
Custom headline ads that showcase your brand logo, headline, and up to three products at the top or within search results.
When to use:
- For brand-registered sellers only
- To build brand awareness and cross-sell
- Launches, new collections, or key promotions
Sponsored Brands Video
What is it?
Video ads that play directly in search results—link to your product page. Drives higher CTR than static ads.
When to use:
Video ads that play directly in search results—link to your product page. Drives higher CTR than static ads.
When to use:
- For visually strong products
- To stand out in crowded search terms
- High-intent or competitive keywords
Sponsored Display
What is it?
Display ads that show on Amazon and off-Amazon (retargeting) across the web—can target audiences or competitors' listings.
When to use:
Display ads that show on Amazon and off-Amazon (retargeting) across the web—can target audiences or competitors' listings.
When to use:
- To retarget past visitors
- To defend your product detail pages
- To conquest competitor listings
Amazon DSP
What is it?
Programmatic display/video ads on and off Amazon. Advanced targeting—minimum budgets apply, usually for established brands or agencies.
When to use:
Programmatic display/video ads on and off Amazon. Advanced targeting—minimum budgets apply, usually for established brands or agencies.
When to use:
- Large budgets ($10k+ recommended)
- To drive awareness beyond Amazon
- Brand-building and retargeting at scale
Amazon Stores
What is it?
Custom multi-page brand storefronts on Amazon—free for brand-registered sellers, boosts brand trust.
When to use:
Custom multi-page brand storefronts on Amazon—free for brand-registered sellers, boosts brand trust.
When to use:
- To run Sponsored Brands ads
- For seasonal campaigns or product launches
- Build long-term loyalty
Source: Amazon Ads, 2024
How to Get Your Amazon Ads Data 📥
Follow these simple steps to download your campaign file:
- Go to your Amazon Ads Dashboard.
- Click on Sponsored Ads → Bulk Operations.
- Set the Date Range to 30–60 days.
- Select Sponsored Products Data.
- Download the file.
- Upload it here to start optimizing your keywords 🚀.
Ready to grow smarter? Upload your file above.